They have somewhere along the line, most of us the words: "And 'the craftsman, not the tools", which means that all the great creations of the world depend on the ability of artists to the quality of their instruments feel. Or to make it less elegantly, we could play a room full of monkeys, the best computers in the world, to give the final word processing software, and it is still only one Shakespeare.

We saw this tendency in the pressIndustry.

That was never more evident that with the advent of desktop publishing software a few decades ago. I remember very clearly how the print layout artists and designers at the time the thought of losing their jobs, to each and everyone with a PC into a panic. In an effort to remain competitive, at least they did their best, most of these graphics professionals, at their art in the computer age Parlay, but to what end? In a few months, there isno need for their specialized services anyway!

And behold, two decades later, many of these artists and designers are still busy working in their field. What happened? The desktop publishing software really revolutionize the printing industry by just about anyone, of high-quality documents without the help of a professional production. But professional graphics are still in demand. How can it be?

The answer, in retrospect, it is surprisingsimple - the market has grown. E 'state includes not only projects to new and existing amateur highly qualified, but also a number of people in between. Spare Where once there was a clear distinction between the individual pieces to create handwritten or typewritten qualified designers and design professionally printed that we now have a wide range of amateurs and professionals to create documents not only conventional printing, but also graphic design for Internet,DVD, CD-ROMs and much more.

With so many people to create graphic compositions, is a simple reality still evident. It 'easy to tell when something has been developed by an experienced professional, and if by an amateur with desktop publishing software are produced. In other words, is the craftsman, not the tools.

What are the consequences for the production of videos?

Why is a 27 year veteran video producer speaks at length of the press? Since nowThe industry of video production is through the revolution itself. They have the same tools of video production that would cost tens if not hundreds of thousands of dollars 10 years ago are now only a person with a relatively strong home computer and a video camera. You only need to YouTube.com to see the results.

Fortunately, not most of them are true video-production professionals fear of this revolution. We saw earlier in the printing industry. We have the advantageTo recognize later that will be a video-tools more accessible, in order to grow the market to help newcomers in the area. In fact, it allows, in contrast with the graphic designer of 20 years ago, the change most video producers. New tools are almost a daily basis, enabling us to better respond to the stories we tell, provided through the acceleration of production, improve the quality of the finished product and allows us to distribute our work to a global audience almost instantaneously. Not onlythat the low cost to entry-level equipment will help the many talented individuals at the head of lead in one area, that too cost prohibitive 10 years ago it was.

Why do you need to clarify your goals.

The people who should be worried about this new revolution, the consumer service professional video production. In the past, the price just the equipment is almost certain that the people who operate them knew what they were doing. Now that'sis no longer the case.

In every city big enough to have Yellow Pages in your phone book ads, are ads for people as a producer of video. Are anything from weddings to TV commercials and the production of bar mitzvah, the short films - and prices are down! In their eyes, because they have the right equipment and know-how at the bottom to make it functional, are qualified professionals in the video, right? They say it with me now "and 'the craftsman,not the tools. "

Video production is, to put it mildly, an incredibly complex job. After 27 years I still feel as though I've only scratched the surface. There are so many things to take into consideration during the production process, no less than simply telling an exciting story. There are obvious considerations, such as good lighting, camera angles and sound that can be taught in a few years in a technical school. There are also more esoteric considerations, such as messageChange the effectiveness, speed and the overall "feel" of the piece, which can only be learned through time and experience. These are skills that may or break the success of a video work. And I will not even begin to talk about the complexity of video compression, size selection and storage of data.

Ultimately, consumers will be those who benefit from the video revolution. And you can expect to emerge a wide range of video products can be found - just like in the printing industry. MeanwhileHowever, it is a buyer! Market. Just because people are promoting themselves as professionals in the video, does not mean that you can send a message, ultimately making the desired objectives in terms of business costs effectively. It simply means the equipment they own.

On the contrary, precisely because we are a one-man band set up to work from their homes, we can not assume that they are not qualified to do the job. The great thing about the democratization of video production is that it opens the door for talentPeople working in a sector that until recently was financially off-limits to them.

So in the end, the burden of proof of the pudding. If someone claims that a video producer, this is must be sufficiently clear in the work they have done in the past. They appear all aspects of its portfolio is well done video and the video should be finished, they feel very polished. If not, then maybe the video producer that coat was a bit 'too soon.

AndRemember, it's the craftsman, not the tools.

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